Ross Ade Stadium North End Zone

IDS participated in a design competition to elevate the fan experience and boost the brand at Purdue University’s Ross Ade Stadium.

Purdue University is looking to elevate their football program in the national rankings and, in that quest, deliver to their faithful fans the best game-day experiences to pass onto future generations. Their approach to generating fresh ideas was to invite a select group of Athletics Design Firms to participate in a compensated design competition. IDS was one of six invited firms and interview finalists.

The Boilermaker community is historically strong, and the design team looked to boost the brand in the following concept development:

• The pathway into the stadium is ceremonial and celebrates the procession of the players, band members, and fans.
• The exterior plaza was enlarged and made more prominent to be an area “to see and be seen”, connect and socialize with other Boilermaker fans.
• Hall of Honor reinforces the Purdue brand, with its technology-rich displays, both static and interactive digital media.
• The facilities – locker and toilet rooms, concessions and recruiting spaces were designed for very easy access both vertically and around the stadium.
• Connectivity is a prominent design concept: fans to each other, patrons to amenities and stadium features, patrons back to campus and recruits to fans and the game-day experience.