Originally constructed in 2000, the Berkowitz Basketball Facility at MSU was designed to house both men’s and women’s basketball operations. While the building was state-of-the-art at the time, an entire generation of players have come and gone through the facility. Graphics installed only 15 years prior showing Michigan State’s most recent championship, while fresh in the memories of the University, were of little consequence to today’s recruits. Coach Izzo and his staff quickly realized why the recruits had no memory or connection to that championship. Not only were most of them less than a year old when that occurred, their status as the generation that has fully embraced social media meant that if it didn’t happen that week, it wasn’t relevant. The realization at the speed in which recruiting, and recruits, have changed was the catalyst for this renovation.
The newly redesigned office suite is a direct response to the change in today’s recruits. What was previously a more formal space with carpeting and cherry wood throughout has been redesigned with a more tech aesthetic with quartz flooring and white glass panel walls. Instead of reinstalling the matted photos that once lined the halls, glass poster displays allow their staff to quickly change out photos on demand.