With over two decades of design experience, data centers are second nature to IDS. The new Quicken Loans project has provided a different approach to the traditional bunker-type building that is inductive of most data centers. Where most are designed to blend in, the new Quicken Loans Data Center Building seeks to be just the opposite. The plan was to create an aesthetically exciting space—inside and out, with a secondary goal to revitalize a declining neighborhood in Detroit.
This data center was born out of Quicken Loan’s desire to build their own. They quickly realized that in creating a high-level tier-three data center they could also attract other high-end data center customers. So the new facility is designed to serve another business that would inevitably bring some buzz and excitement to an area outside of downtown Detroit that is in desperate need of new life. The surprising part for IDS was when they learned that QL wanted the center to be visually fun and exciting.