Project Overview

With over two decades of design experience, data centers are second nature to IDS. The new Quicken Loans project has provided a different approach to the traditional bunker-type building that is inductive of most data centers. Where most are designed to blend in, the new Quicken Loans Data Center Building seeks to be just the opposite. The plan was to create an aesthetically exciting space—inside and out, with a secondary goal to revitalize a declining neighborhood in Detroit.

This data center was born out of Quicken Loan’s desire to build their own. They quickly realized that in creating a high-level tier-three data center they could also attract other high-end data center customers. So the new facility is designed to serve another business that would inevitably bring some buzz and excitement to an area outside of downtown Detroit that is in desperate need of new life. The surprising part for IDS was when they learned that QL wanted the center to be visually fun and exciting.

Architecturally the new facility had two quests: to showcase their intent to be an exciting place of attraction and revitalization, and to be as secure and reliable as possible. Colorful lights, organic to the interior of all data centers are presented strategically on the outside in an almost casino-like way to represent energy and vitality. Inside lights immediately indicate to the users the temperature status of the cold and hot aisles through the use of blue and red LEDs.

The infrastructure of any data center is where the technology and engineering demands are epic in scope. Quicken Loan’s daily transactions demand high-level processing speeds and avoiding downtime is critical. Redundancy is the only way to ensure effectiveness. The facility is designed to meet a Tier III rating criteria as defined by the Uptime Institute; Tier IV is the highest level. This certification defines the allowable yearly downtime. To achieve this level, IDS has included a system that offers two parallel paths of redundancy from the utility power plant to server plug-strips.

Quicken Loans Data Center
Data Center
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Data Center
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Services

Architecture
Electrical
Interiors
Mechanical
Technology

Project Size

66,000 SF

Project Cost

Confidential

Project Contact

Scott Collins
Quicken Loans

Project Team

Architect and Engineer
IDS
Civil Engineer
Giffels Webster
Structural Engineer
Desai/Nasr Consulting Engineers
Landscape Architect
Giffels Webster
Construction Manager
Turner Construction

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