Today, many students on campus don’t know that the building exists, which is a problem for the Alumni Association, which seeks to attract these students who may one day become members. As the building’s heritage and location on campus make building expansion difficult, the University was torn between how much campus activity an Alumni Center really needs and how much of that space needs to focus on the Alumni Association’s staff work environment. Therefore, the University needed guidance in creating a vision for the Alumni Center to guide its growth and development in the years to come.
The project’s vision drew inspiration from the staff at the Alumni Association. As part of numerous visioning sessions with the staff, IDS’s role was to extract the building’s current needs and future goals of the association. Our task was to uncover how a renovation would support those goals and represent the brand image, what it would look like, how it can attract students, and how it benefits members.