Services
Architecture
Electrical Engineering
Interiors
Mechanical Engineering
Technology
Size
Project Size
156,300 sq. ft.
COST
Project Cost
TBD
Client Contact
Steve Simmerman, Associate Athletic Director (Retired) Purdue University
[X]

Purdue University is looking to elevate their football program in the national rankings and, in that quest, deliver to their faithful fans the best game-day experiences to pass onto future generations. Their approach to generating fresh ideas was to invite a select group of Athletics Design Firms to participate in a compensated design competition. IDS was one of six invited firms and interview finalists. The project remains in fund raising mode. The Boilermaker community is historically strong, and the design team looked to boost the brand in the following concept development:

  • The pathway into the stadium is ceremonial and celebrates the procession of the players,
    band members and fans.
  • The exterior plaza was enlarged and made more prominent to be an area “to see and be
    seen”, connect and socialize with other Boilermaker fans.
  • Hall of Honor reinforces the Purdue brand, with its technology-rich displays, both static
    and interactive digital media.
  • The facilities – locker and toilet rooms, concessions and recruiting spaces were designed
    for very easy access both vertically and around the stadium.
  • Connectivity is a prominent design concept: fans to each other, patrons to amenities and
    stadium features, patrons back to campus and recruits to fans and the game-day
    experience.

These were the basis of the design concept, well received by the interview committee.

Project Overview

IDS participated in a design competition to elevate the fan experience and boost the brand at Purdue University’s Ross Ade Stadium.

Project Team

Principal-In-Charge
Project Manager
Project Designer
Mechanical Engineer
Technology Designer
Dean Harris, CTS
Structural Consultant
SDI Structures
Site Planning
Hamilton Anderson Associates